About AthletesVoice


The AthletesVoice vision is to enrich the soul of Australia’s great obsession – sport – and deepen the connection between sportspeople and fans.


In partnership with Australia’s elite sportspeople, we have created the home for rich and raw sports storytelling.


No beat-ups. No clickbait. No agendas.


Our team spent months talking to Australia’s elite sportspeople, and sports lovers across all codes. We observed three major trends:

  1. Dissatisfaction with the negativity of coverage in some traditional media outlets,
  2. Social media is too shallow a channel for sportspeople to truly engage with fans,
  3. A global re-balancing of power in sport with a shift towards the actual product – sportspeople.

So we created a community where sportspeople can share their thoughts, hopes, dreams and fears. A safe space with no keyboard warriors.


AthletesVoice has no desire to compete with live sport or sports news outlets. These markets are well serviced.


Instead, we’re a platform where everyone can feel an emotional and/or intellectual connection to ‘The Human Behind The Headline’.


The AthletesVoice movement has started. We promise to be different. We’re the new home for sports lovers who want to know more than the score, like enjoying a chapter from a great autobiography but told in real time.


We’d love your feedback and to hear any ideas you have to enrich your experience at AthletesVoice.



  • Office Address: Fantigma Pty Limited – 48 Epsom Road, Zetland NSW , 2017
Our Founding Contributors are elite sportspeople committed to deepening their connection with sports lovers.
Erin Phillips AFL & Basketball
Maty Ryan Football
Sally Fitzgibbons Surfing
Usman Khawaja Cricket
Luke Hodge AFL
Sam Kerr Football
Cameron Smith NRL
Nick Kyrgios Tennis
Jeff Horn Boxing
Pat Cummins Cricket
Paul Roos AFL great, media personality
George Gregan Rugby Union great, entrepreneur, media personality
Liz Ellis AM Netball great, media personality
Mark Britt Globally successful start-up entrepreneur
David Mason Former head of Media at FFA
Ash Crick Technologist, award-winning software architect, world champion skydiver
Simone Bartley Globally recognised Brand Strategist and former CEO Saatchi & Saatchi
Kerry McCabe / CEO Respected media and marketing industry leader